Revisit the Pivot: How international startups can “make lemonade” out of their failures in America
Many tech companies are moving to the U.S. after enjoying success in their local European, Asian, or LatAm markets. But the American reality turns out to be different than expected. Products, approaches, and sometimes business concepts that worked well at home often fail in the U.S. After pouring resources into the world’s most competitive market, many leave disappointed. But there’s a way for them to change this. Star entrepreneur Mike Burtov, who has helped multiple startups grow, recommends immigrant founders to “make lemonade out of lemons” and embrace the pivot.
